Goodyear

Soon after winning the $40 million account McCann debuted the “Get there” campaign which took the under utilized Goodyear blimp (which, at the time, the client was considering retiring the fleet to cut costs) and put it back on center stage to reclaim its iconic status.  The results were startling.  Goodyear shipped 5% more tires in Q2 than that of the previous year, nearly doubling the industry-wide growth rate of 2.84%. The research firm Millward Brown, now uses the Goodyear Blimp Campaign as a case study on how to generate engagement for a low-interest category. The campaign was awarded a Bronze Effie.